#INDIEGOGO VS KICKSTARTER SOFTWARE#
Kickstarter, on the other hand, doesn’t have as built-out of an API, and so sophisticated agencies have to rely on workarounds built in-house with our software developers. Indiegogo allows Rainfactory access to an API that makes it easy to receive real-time backer information. To get this information from Kickstarter’s platform is much more complex, and may require partnership with a marketing expert. Both Kickstarter & Indiegogo’s Dashboards allow you to insert Google Analytics, but only Indiegogo allows for your basic necessity tracking and conversion pixels. Kickstarter’s back end is much more closed-off than Indiegogo’s.
If in a later stage, you will need to provide clear evidence that you actually have the capability to manufacture your product. However, if your product is in a further stage of development, whether this means prototype or further along and ready to ship, you must prove this by providing media that highlights key features or functionality. If you are launching your product at the concept stage, you can simply enter your information, set up your page, and go. They want to see a real, honest-to-goodness prototype of your product-photorealistic renderings will not suffice. This can take 2-3 days if you have a more complex project that involves manufacturing.
These must fit into one of 15 categories and meet certain criteria. Kickstarter is much more hands-on in curating projects to ensure they are suitable for their community. The first differentiator you will experience is Kickstarter’s project review process. Here are the top 5 differences you should know:
There are the clear differences, such as fees & funding structures, however we’ll go deeper to lay out some of the lesser-known differences to help you decide which platform gives you, and your product, the best shot at success. And our experience tells us just how different they can be. They might be similar in concept, but they have evolved through the years to be very different. Indiegogo and Kickstarter have been around for over a decade now.
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